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ai-regulationBy Cara Candelario

Deepfake: Fake Kiss Photo of Georgia Mayor Beat the Law

deepfake harassment victim facing a distorted photo on a phone screen at night, abstract illustration
A deepfake spreading across a phone screen faster than the law can respond, shown as a distorted abstract photo. Illustration: CaraComp

Quick answer

What should you do in the first hour after a deepfake of you appears?

Save proof first, then report the post and ask for removal. Take screenshots showing the web address and date, report it to the platform, and tell people close to you before rumors reach them. Do not forward the fake to ask if it is real, because every share creates another copy.

Picture a photo of you, kissing someone who is not your spouse. It never happened. By the time you see it, other people already have. That is what happened to College Park Mayor Bianca Motley Broom, and this kind of deepfake (a fake image or video made by AI that looks real) is coming for ordinary people next.

TL;DR

A deepfake can wreck your reputation in hours, while the law takes weeks or months to find who made it, so the first hour matters more than any court case.

Why a Deepfake Can Hurt You Before the Law Catches Up

Here's the short version. A deepfake image of the mayor started circulating online. According to the Atlanta Journal-Constitution, a Georgia Tech expert put the odds that it was made by AI at "99.99999%." So nobody serious thinks it's real. That's not the problem.

The problem is what happens next. The picture is already out. People have seen it, saved it and sent it along. Whether the deepfake is believable matters less than whether you can get help before it spreads. That's the part most of us don't think about until it's our face.

Mayor Broom put it plainly. She said our laws should give people a way to hold the creators accountable. Read that again. She isn't asking for a ban on AI technology. She's asking for someone to answer for the harm done with that technology.

Our laws should give people a way to hold its creators accountable.

Mayor Bianca Motley Broom, as reported by the CBS Atlanta coverage of the case

What the College Park deepfake tells us about who is next

A mayor is a public figure with a staff, a phone full of reporters and a platform to say "that's fake." Most of us have none of that. Think about a teacher, a nurse, a store manager, or a high school kid. Their deepfake lands in a group chat, a school feed or a boss's inbox, and nobody is standing by to explain. For a comprehensive overview, explore our comprehensive reverse image search resource.

That's my bold prediction: the College Park deepfake is a preview, not an outlier. More regular people will find that a deepfake image can hurt their reputation, relationships, school life or job before anyone decides who is to blame.

What is a deepfake generator?

A deepfake generator is software that uses AI to create or alter images, video and voice recordings of a real person, for example by swapping that person's face into an image or video. That is why the creator is so hard to pin down: the tool leaves little trace in the finished picture.

How Fast Does Deepfake Video Spread, and Why Is Removal So Slow?

Fast. Faster than any takedown. In the Taylor Swift case, a deepfake drew 45 million views and 24,000 reposts over 17 hours before it came down, according to Reality Defender. She had a giant team and a giant fan base. Most people have a shaky Wi-Fi connection and a phone number for customer support.

45 million
views on a single deepfake over 17 hours, before it was removed
Source: Reality Defender

Then there's the re-upload problem. A takedown (when a platform removes a post) rarely ends it. According to Revelum, deepfake content that has circulated for under 24 hours is far easier to contain than content that has spread for 72 hours or more. Copies get mirrored, saved and passed through private chats. New accounts can post the deepfake again within hours.

So the clock starts the moment the deepfake appears. And the law, as a rule, doesn't start its clock until someone files a complaint, an investigator picks it up, and a prosecutor decides it fits a crime.

Who gets hurt first when a deepfake video or image goes viral?

The person in the picture, almost always. Then their family, their coworkers, their kid's classmates. The creator, meanwhile, is usually anonymous. Finding out who made a deepfake takes weeks or months of work, partly because investigators must get account data from the platforms involved, and by then the deepfake has a life of its own.


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Is the College Park Case Covered by Georgia Law on Deepfakes?

Short answer: it's murky. Georgia passed SB 9 in March 2025, and the research I reviewed describes it as aimed at specific harms, such as sexual imagery involving real people and child exploitation, along with election-related fakes. Per StackCyber, that is the state's main law on this topic. A deepfake that simply embarrasses you or damages your marriage, job or standing may not fit neatly into any of those boxes.

That's the gap. Nationally, StartBusinessByState counts 31 states with laws on deepfakes in elections, up from five before 2024. Great. But elections and sexual content are the easy cases. Everyday harassment through deepfake attacks is the hard one.

Type of deepfake harmHow the law treats it
Sexual deepfake images of a real personTargeted by Georgia's SB 9, according to the research
Deepfake election contentLaws now exist in 31 states
A deepfake photo that ruins a reputation or relationshipGray zone, no clear fast remedy
Deepfake scams that steal moneyHandled as fraud, after the loss
Deepfake video or audio, such as a voice clone, used to impersonate someoneUsually pursued as fraud or impersonation, after the loss

What does the other side say?

Fair question, and the critics aren't silly. Bills to crack down on deepfakes have been considered by both the Georgia Senate and House but haven't advanced, amid worries about enforcement and creating a new crime. The ACLU of Georgia has warned that "applying felony charges to the publication of online content sets an unnerving and excessive precedent," per its press statement.

Their fear is real. A badly written law could sweep in satire, parody and political jokes. Nobody wants a prison sentence for a meme. But here's my take: the answer to a bad law isn't no law. It's a fast, narrow, civil path (think removal and identification first) that doesn't need a felony charge to work. Continue reading: Deepfake Fake Kiss Photo Of Georgia Mayor Outran The Law.

Why Deepfake Harassment Matters Now

  • Speed gap: the deepfake spreads in hours, while accountability takes weeks or months.
  • Law gap: sexual and election deepfakes get attention, but reputation damage falls through.
  • Money: the FTC reported over 1 million impersonation scams in 2025, with upwards of $3.5 billion in losses attributed to deepfakes.

How to Respond to Deepfake Attacks in the First Hour

Save proof first, then ask for removal, then ask who made it. Take screenshots with the web address and the date showing. Report the post to the platform right away. Then tell someone you trust, such as your boss or your child's school, before the rumor reaches them.

Here's the one thing worth watching for. Check where the picture came from before you decide it's real. If you've ever wondered whether a photo or profile is really who it claims to be, that's exactly the question facial comparison (software that measures how alike two faces are) exists to answer. Investigators use it to narrow down who is behind an account or an image, so the search for a creator starts days earlier. It doesn't replace a judge, but it shrinks the slow part.

And don't forward the deepfake "to ask if it's real." I know the instinct. Every share is another copy you can't pull back.

Key Takeaway

A deepfake does its damage in the first day, so Georgia's laws need a fast path for removal and identification, not only punishment months later.

The College Park deepfake was exposed by an expert within days. Imagine the same deepfake of you, with no mayor's office and no Georgia Tech scientist to vouch for you. Who would stand up and say "that isn't her"?

Deepfakes: Frequently Asked Questions

What is the College Park deepfake?

It is a manipulated image that circulated online and falsely showed College Park Mayor Bianca Motley Broom kissing a man who is not her husband. A Georgia Tech expert told the Atlanta Journal-Constitution it was "99.99999%" likely made by AI. The mayor says Georgia's laws should give people a way to hold the creators of such deepfakes accountable. The case matters because it shows how a deepfake can spread long before anyone is held responsible.

Is making a deepfake of someone illegal in Georgia?

It depends on the kind of deepfake. Georgia's SB 9, passed in March 2025, targets specific harms such as sexual imagery and child exploitation, and the research describes election-related protections too. A deepfake that harms a reputation but isn't sexual or political may not fit clearly. Bills to widen the rules have been considered but have not advanced. If you're targeted, talk to a lawyer or local police about your exact situation.

Why does a deepfake keep coming back after it's removed?

Copies spread fast. Deepfake content is often re-uploaded, mirrored on other sites, or shared through private chats, and new accounts can post it again within hours, according to the research. Most viral damage happens in the first hour or two, before a moderation team acts. That's why saving evidence and reporting quickly matters more than waiting to see how far it goes.

Can a deepfake be traced back to the person who made it?

Sometimes, but not quickly. Finding a creator takes identification, investigation and prosecution, which routinely takes weeks or months. Tools that compare faces or track where an image or video first appeared can help investigators narrow down suspects sooner. Nothing guarantees a result, and you should not try to track down a creator yourself. Give your evidence to the platform, police or an attorney.

Do college park deepfake rules apply to my child's school?

The College Park case itself involved a mayor, not a school, so I can't say how it applies to your child. What it shows is that fake images can hurt school life and relationships before anyone is held accountable. If your child is targeted, save screenshots, report the post, and tell the school and your local police right away.

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